Sales Training Courses UK-Wide, with Influencing Skills
Empowering your people to sell and lead with confidence, conviction and consistency
Find out more about our Sales Courses
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Why Choose Our Sales Training Courses & Influencing Skills
Sales training courses designed to motivate and boost the results of sales teams.
At Kennedy Ross, our tailored sales training courses are designed to be practical and engaging. We don’t believe in theory-heavy sessions that fade away after a week. Instead, we combine proven sales methods with influencing skills so, your team learns how to guide conversations, handle objections, and win trust in real situations.
A lot of people think sales is something you’re simply “born with.” We’ve seen time and again that isn’t true. Even natural salespeople improve when they follow a clear framework and practise the right skills. That’s why our sales training blends structure with influencing techniques that work in everyday sales conversations.
Plenty of companies promise results. We focus on delivering them. With courses built around our PROCES model and tailored to your business, clients see stronger pipelines, better conversion rates, and teams who feel more confident when it matters most.
Why Our Sales Training Courses Work
There are two reasons our programmes stand out: the framework is simple to follow, and the influencing skills are practical enough to use straight away.
A Framework People Remember
Our PROCES model breaks the sales process into six straightforward steps. It gives salespeople a reliable structure — from building rapport through to closing a deal.
Influencing Skills That Change Outcomes
Sales isn’t about pushing harder. It’s about understanding people and being able to influence their decisions in an authentic way. That’s why influencing runs through every one of our sales training courses, rather than being treated as an afterthought.
Our sales training courses are based around the following two concepts.
Business Style Awareness – Effective Communication
In sales pitches, people are often the most challenging variable to manage. To overcome this and create a positive selling environment, it is essential to build strong relationships and engage in meaningful conversations with prospects. This is why we introduce Business Style Awareness in our sales training courses.
Business Style Awareness ensures you get on well with everyone within the first 7 seconds of a conversation – even with prospects or clients you don’t naturally get on with.
Take our Business Style Awareness Test to improve your management and sales skills.
Our Proven Sales Strategy – PROCES
Our sales training provides your sales team with a unique, six step sales system PROCES . This system is straightforward to introduce, systematic and easy to maintain. By building on your existing skills and knowledge it will help to provide consistent improvements in your sales team’s performance.
PROCES consists of the below simple steps:
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- PLAN what to plan and how to get the most from your conversations and meetings through effective planning
- REACH out to your potential clients through new business appointment making and current clients with productive follow up calls.
- OBTAIN the correct information from your client for you to sell against by delivering The Magic Question, open and closed questions, emotional drivers to create some form of action and summarise and commit this information to be able to drive the sale forward.
- CONNECT with your client by confidently delivering the features, advantages and benefits of your products and services based on the information obtained.
- ELABORATE through third party stories. Designing and delivering compelling examples to your client as to why they should buy your products and services, utilising case studies for the purposes of selling new business, retaining clients and up-sell.
- SECURE the next steps of your meeting. How to keep the next steps in your hands by controlling the follow up and/or closing the opportunity and learn how to negotiate with our straightforward negotiating matrix.
Our Sales Training Courses
Our Sales training courses vary from single day sessions to longer term programmes and include specialist training courses. Therefore, you can cater training to suit your team, business needs and schedule.
Nationwide Sales Training Courses
We deliver our training courses across the UK. This means your sales team can start improving your sales and business performance immediately, wherever your business is located.
Past and Present Clients
