About Insurance Sales Training

Insurance personnel must be equipped in every aspect of selling and negotiation in order to thrive in such a competitive industry. Plus, sales teams must be able to differentiate their service from the masses of competitors offering similar services and the supposed ‘best deal’. In order to achieve this, specialist insurance sales training is required for companies in the insurance sector.

Therefore, we have created an insurance sales training course that is designed to help your company overcome these bespoke challenges in order to grow your business.

Our sales training course will introduce our unique sales system, PROCES. Essentially, this sales process allows you to maximise every opportunity and put proven steps in place to turn prospects into clients and therefore increase business growth. In fact, every insurance client who has implemented PROCES has seen at least a 20% increase in sales and business performance.

Adding to this, our insurance sales training helps you to understand your business style and that of your prospect through the Business Style Awareness questionnaire. By being aware of your own business style, and learning how to working with opposing styles, you will be better equipped to build meaningful conversations with clients. Consequently, you are in a better position to negotiate and sell to new prospects, and will build stronger relationships with existing clients.

To find out more about insurance sales training, contact our team. 

Why Choose Kennedy Ross For Sales Training?


Our consultants have years of experience working for nationwide insurance firms as well as training sales teams working in the insurance sector. It is this experience that allows us to diagnose business problems and, most importantly, remedy them with proven, easy to implement sales and business strategies.

Despite this experience, we also know that each business is different. Therefore, we take the time to listen to both sales managers and their teams and understand their goals, difficulties and concerns. It is this personal touch combined with our proven strategies that allows us to work well with companies, streamline their processes and ensure they achieve a return on investment from our sales training courses.

Areas We Cover

  • London
  • Manchester
  • Preston
  • Liverpool
  • Lancaster
  • Cumbria
  • Cheshire

“We operate in a very competitive environment. We recognise, from an ethical standpoint, how important it is to keep out clients interests at the heart of what we do. With that in mind we brought in Kennedy Ross. They showed us how to improve our new client conversion rate from 10  to 34%, by using a sales system called P.R.O.C.E.S. And we hit 34% by simply getting conversations off to a better start, asking the right questions at the right time and controlling the follow up. Speak to Alistaire, he’ll explain what that means.”

Martin Hammond – Managing Partner- Hammond Trotter Solicitors

Past and Present Clients

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