SaaS Sales Training Courses UK-Wide, with Influencing Skills
Empowering your people to sell and lead with confidence, conviction and consistency
Find out more about our Sales Courses
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Why Choose Our SaaS Sales Training Courses & Influencing Skills
Saas Sales training courses designed to motivate and boost the results of sales teams.
Selling SaaS products is not the same as selling a traditional service. Anyone who has tried to move a deal forward in the software space knows the process can feel slow, complicated, and unpredictable. Prospects often involve several decision-makers, budgets are scrutinised, and even when the product is strong, opportunities stall.
That’s why SaaS sales training has become essential for software companies across the UK. At Kennedy Ross, we’ve worked with sales teams who were great at opening doors but, struggled to carry momentum through to closing. Our programmes are designed to solve that challenge.
What Makes SaaS Sales Different
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Sales cycles are often longer than expected.
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Conversations usually involve a mix of technical and non-technical stakeholders.
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Success depends not only on winning new clients but on keeping them engaged year after year.
What We Deliver
Our training gives teams practical tools they can use immediately. By the end of the programme, your salespeople will know how to:
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Keep multiple stakeholders aligned without losing control of the deal.
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Ask questions that uncover real business pains, not just surface needs.
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Build trust quickly with clients who may never meet you in person.
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Shorten the cycle from demo to decision.
Why Choose Kennedy Ross
We don’t believe in generic “sales lectures.” Every workshop is built around your business, your customers, and your goals. Our trainers bring real experience, not theory, and we focus on creating confidence and results that last.
If your SaaS team is ready to win bigger opportunities and turn one-off deals into long-term subscriptions, our SaaS sales training UK programme is the place to start.
Our Saas sales training courses are based around the following two concepts.
Business Style Awareness – Effective Communication
In sales pitches, people are often the most challenging variable to manage. To overcome this and create a positive selling environment, it is essential to build strong relationships and engage in meaningful conversations with prospects. This is why we introduce Business Style Awareness in our sales training courses.
Business Style Awareness ensures you get on well with everyone within the first 7 seconds of a conversation – even with prospects or clients you don’t naturally get on with.
Take our Business Style Awareness Test to improve your management and sales skills.
Our Proven Sales Strategy – PROCES
Our sales training provides your sales team with a unique, six step sales system PROCES . This system is straightforward to introduce, systematic and easy to maintain. By building on your existing skills and knowledge it will help to provide consistent improvements in your sales team’s performance.
PROCES consists of the below simple steps:
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- PLAN what to plan and how to get the most from your conversations and meetings through effective planning
- REACH out to your potential clients through new business appointment making and current clients with productive follow up calls.
- OBTAIN the correct information from your client for you to sell against by delivering The Magic Question, open and closed questions, emotional drivers to create some form of action and summarise and commit this information to be able to drive the sale forward.
- CONNECT with your client by confidently delivering the features, advantages and benefits of your products and services based on the information obtained.
- ELABORATE through third party stories. Designing and delivering compelling examples to your client as to why they should buy your products and services, utilising case studies for the purposes of selling new business, retaining clients and up-sell.
- SECURE the next steps of your meeting. How to keep the next steps in your hands by controlling the follow up and/or closing the opportunity and learn how to negotiate with our straightforward negotiating matrix.
Our Sales Training Courses
Our Sales training courses vary from single day sessions to longer term programmes and include specialist training courses. Therefore, you can cater training to suit your team, business needs and schedule.
Nationwide SaaS Sales Training Courses
We deliver our training courses across the UK. This means your sales team can start improving your sales and business performance immediately, wherever your business is located.
Past and Present Clients
