Branding Preston, Manchester, Liverpool, Lancashire and North West England

Why Is Brand Identity Important?

In today’s competitive world of marketing and advertising, a key to success is building a strong brand. Branding involves developing a positive and lasting image of your business that creates an impression on your customers. The strength of your company’s brand could be the difference between struggling for recognition and sales, or thriving as a dynamic, industry leading business.

Everything represents your business, from the colours on your website and your logo design to websites and Mobile Apps. Therefore, branding should be at the forefront of your mind when making any business decisions. However, communicating your brand across many platforms isn’t easy.

This is why it is important to bring in a professional team. Kennedy Ross will design and build your brand to drive your business forward. This will ensure your brand identity is fully represented and captured across all marketing platforms.

When Do I Need Branding Services?

Brand identity should be an ongoing consideration for businesses. However, there are instances when brand design and identity is more important.

  • Most importantly, new start-up businesses need a strong brand identity.
  • If you’re running a new campaign, we can help you run a successful branding campaign alongside it.
  • When introducing new products or services, a successful brand can help to market these to their full potential.

To find out more about our branding services and find our how we can drive your business’ brand forward, contact our brand identity experts.


We also understand your businesses brand can change and therefore we offer a range of re-branding services:

  • Graphic design work.
  • Blogs, compilation and communication help.
  • Copy writing support.

Past and Present Clients

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