5 Tips To Motivate Your Sales Team
30th July 2019
sales training in cumbria
Industry Specific Sales Training: Why It Doesn’t Work
11th September 2019

Why September Is The Season For Sales

season for sales

If you read my top tips for motivating your sales team, you’ll know that I claim summer is a typically quiet time in the sales department. But, you may be pleased to hear, that in my experience September is the ‘season for sales’. So, why is September such a positive month for sales? In my experience, there are three main reasons.

Back To School

No matter how old you are I think September is always synonymous with that back to school feeling. Now, I’m not saying it’s time for a new uniform, but, what I like to call the ‘back to school feeling’ can have a positive effect on sales and business.

The new academic year is seen as a fresh start, a time to set goals and smash targets.

Plus, after weeks of annual leave, most employees are back in the office in September, creating a buzz as teams catch up on both personal and professional developments since they’ve been away.

Of course, let’s not forget that your prospects are now back from their holidays and, in the spirit of back to school, are looking to get jobs done, targets reached and projects signed off. And, your product or service may be just what the company is looking for to achieve this.

It is this positive office atmosphere, combined with both the seller and prospect’s back to school mentality that leads to motivated staff and higher sales.

Feeling Refreshed

As already mentioned, staff are returning from annual leave in September. Time away from work usually has a positive effect on staff, and they come back re-motivated and refreshed.

Consequently, staff are willing to give their all following their return, boosting performance, staff morale and sales throughout September.

Countdown To Christmas

I know it seems too early to start mentioning Christmas, but, the festive period has a massive impact on sales in two ways.

Firstly, companies, especially B2C, are gearing up for the festive period with seasonal sales, Black Friday and Christmas shopping to prep for. It’s therefore in their best interests to get any potential deals across the line sooner rather than later to ensure their offering is ready for consumer demand.

Secondly, companies want any sales wrapped up before the Christmas break when most businesses tend to shut down. Therefore, September and October tend to be key months for getting sales across the line before to avoid sales carrying over to the New Year.

I hope September is a positive month for your sales and business performance. If you need help with a sales strategy to get your sales teams ready for the ‘season of sales’, contact me to see how our sales training can help.

Alistaire Jama
Alistaire Jama
Alistaire Jama is the author of Sellology: Simplifying The Science Of Selling. He is also an industry leading sales training consultant at Kennedy Ross where he draws upon years of top level industry experience to help North West businesses improve their sales and revenues.
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