kennedy ross paper cup
Mark Woodward – CEO – The Printed Cup Company
11th July 2025

James Whiteley – Head of Sales – Cumbria Heating Components

We have worked with Kennedy Ross developing our sales skills. I’m delighted to say their sales system P.R.O.C.E.S. really has increased our sales. In one instance we landed a £100,000 piece of business with a national contractor as a result of the magic questions and controlling the follow up. I strongly recommend if you need to improve your selling skills then Sellology is the book to get.

Alistaire Jama
Alistaire Jama
Alistaire Jama is the author of Sellology: Simplifying The Science Of Selling. He is also an industry leading sales training consultant at Kennedy Ross where he draws upon years of top level industry experience to help North West businesses improve their sales and revenues.