Testimonials
What our clients say
Read our client testimonials to see the amazing work we have completed across a range of industries. To achieve similar sales and management business growth for your teams and you, contact our team of experts today.

Andy Adamson – Sales Manager
We reached out to Kennedy Ross because we had a young team who lacked confidence on the phone when selling to customers, we needed techniques to give the team more confidence to take control of the conversation and to reach out to lapsed customers. Leyla and Joel supported the team and gave them a framework to work from which gave them the confidence they needed and it worked straight away, increasing our sales.

Glyn Hathorn – Chief Revenue Officer
Kennedy Ross worked with our Head of Sales for the North. They gave him the tools he needed to improve in his role and win new business. They supported him in a classroom setting as well as side by side with him in the field, which resulted in bringing a £240k quote over the line.

Greg Burwood – MD
Kennedy Ross have supported us over several years. They have provided ongoing training for our new business teams and have given them the confidence and skills to grow our client base.

James Whiteley – Head of Sales

Mark Stephens – Managing Director
Situational Leadership changed my approach to leadership for the better and five years later is still the only way we choose to lead our staff.

Mark Woodward – CEO

Joel Fishwick – Head of Sales

Lee Windsor – Sales Director

Sam Ashton – Director

Mahmood Patel – Senior partner
We receive over 600 leads a week and find that we are constantly chasing our tail, we asked Kennedy Ross to help us improve our time management and conversions, their training did just that. The Magic Question alone was worth the fees and we have since dramatically improved our conversion rate and time management.

Darren Godbert – Managing Director
We have worked with Ali and Kennedy Ross over the last few month and their input, training and direction has proved invaluable in taking our company UK Carline to greater sales and success, by improving our strategy both internally and externally. Ali’s experience has been nothing but beneficial and I would have no hesitation in recommending Ali and Kennedy Ross to any of my close friends, family and business partners.

Janet Handley – Managing Director

Michael Field – Barrister & Senior Partner
Their influencing training is straightforward to follow, comfortable to implement and builds on what we do well.

Simon Tinkler - Managing Director

Kevin Boles – Head of Sales
Kennedy Ross sales training enabled us to open up accounts and increase our apprenticeship schemes by 45% in year 1 and then a further 52% in year 2. They are not salesy and the training they delivered was based on what we needed, a very collaborative approach.

Ian Sykes – Managing Director
Kennedy Ross supported our team in the transition from customer service into sales. They worked with us to build a system, which gave our team the confidence and structure to revisit old accounts and build on our current customers.

Nicola Dann – Learning and Development Manager
Kennedy Ross sales, management and customer services training gave us our own processes, they worked because we helped design it and that meant when we put it into practice it was easy and made sense.

Mark Fenning - Partner & Head of New Business Services

Rich Dyer – Managing Director
As the number one ticketing site in the UK, Kennedy Ross has supported us for the last seven years in sales, management and customer services training, they are the best we’ve ever come across.

Alan Hughes - Business Manager
Kennedy Ross recently completed a technical sales training course, with members of our team situated between the US, Netherlands, UK and Poland. From the moment they engaged with us until post course review they have been first class in all areas. They are considered in their delivery and supporting in their approach. Most of all because they build on what you do, the training is ready to implement and has already proved a success.

Jon Owens - Director
We are a very niche industry with engineers who are customer facing, very skilled at remediation technologies, but not in contacting new customers and getting new opportunities over the line. Earlier this year Kennedy Ross came into our business and provided us with some very straightforward steps to improve our sales skills. Their training was bespoke to each individual and worked straight away and so far we are up £1m year on year.

Martin Hammond – Managing Partner

Louise Dowbakin – MD
The sales training was bespoke to our business and I particularly enjoyed The Magic Question and Controlling the Follow Up, putting these into practice immediately improved our conversion on new business sales.

Lucy Edelstein – Managing Director
We have been designing, manufacturing and installing the most rugged, reliable and silent entertainment engineering solutions on the market since 1984, but we always struggled at Expos. Alistaire and his team trained us to sell and then delivered further training on how to get the most from Expos. At our most recent Expo we had gathered 8 times the leads of last year, made 6 appointments, we have meetings planned with the MOD, a £2m pitch, goodness me what a difference.

Michael Bailey – Managing Director
The Kennedy Ross training has had a real impact on my business. I’ve always been confident in the service I offer, but I wasn’t always getting that across to potential clients. The training helped me structure conversations in a way that built trust quickly and positioned me as the clear choice. Since working with Kennedy Ross, I’ve won more instructions and sold more homes, all while feeling more in control of the sales process. Their training gave me the tools and mindset to grow, and it’s paid off big time.

Nick Jones – Director
The training completely transformed the way I handle sales conversations. Before working with Kennedy Ross, I was generating interest but struggling to convert leads into deals. Ali and Joel helped me sharpen my approach, ask better questions, and build stronger rapport with potential investors. As a result, I started closing more deals and guiding clients confidently toward purchasing investment properties through our company. Their support has been a massive boost to both my confidence and results.

Matt Cairns – CEO
They came in and designed a performance management programme perfect throughout our business. We introduced short, performance and behaviour based, monthly one to ones, this improved performance dramatically, as well as positively impacting communication.

Mustafa Nurettin – Managing Director
Kennedy Ross have completed a piece of sales training to our staff, who are remotely based around the UK. The goal was to increase mortgage protection and critical illness policy sales, to the Police. I’m delighted to say we went from selling 4 policies in the last quarter of 2022 to 44 policies in the first quarter of 2023. I am really pleased with the results and now confident we will hit our annual target.

Paul Williams – RSD North
Kennedy Ross worked with us over a period of months, implementing customer facing training throughout our business, it proved a great success from the very start and helped our staff manage sensitive customer conversations.

Damian Gilbertson – Commercial Director
Sales training is something we’ve tried but never rolled out, partly because we have so many different businesses involved stationed all around the country and my question was how can we deliver consistent training that remains unique to the individual businesses? Kennedy Ross did exactly that, they have a framework which allows everyone involved to receive training that’s bespoke to them and their business, so it’s received well and people take it on board quickly. I’m proud to say we have rolled their programmes out nationally, training many member of staff, sales and non sales and everyone has fed back positively. Most importantly the training has worked, I’ve had many examples of how the training has made a difference straight away. Lastly, they are a pleasure to work with and I would strongly recommend them to any other business.

Mark Stephens – MD
PROCES and Business Style Awareness provide clear structure and are designed for our business, that’s why Kennedy Ross training works so well.

Peter Donnelly – HR Manager
They came in and designed a bespoke sales training programme for our business. This programme gave us structure in our sales and confidence in dealing with new and lapsed customers. It has worked and we continue to work with them.

Matt Crate – Managing Director
We have been working with Kennedy Ross for over ten years, we started out with sales training for the traders, this has moved to the new business acquisition team, the retention team and all apprentices and grads, as well as all the first- and second-line managers. Their systematic style, combined with our know how and experience has continued to produce better than expected results, most importantly we can demonstrate an ROI which makes our investment profitable.

Jon Owens – Director
We are a very niche industry with engineers who are customer facing, very skilled at remediation technologies, but not in contacting new customers and getting new opportunities over the line. Earlier this year Kennedy Ross came into our business and provided us with some very straightforward steps to improve our sales skills. Their training was bespoke to each individual and worked straight away and so far we are up £1m year on year.

Richard Stoker – Sales Manager
As the world’s leading and most diverse derivatives marketplace offering the widest range of futures and options products for risk management, we felt external sales training is what we needed, but would be difficult to put in place. Kennedy Ross completed a successful piece of influencing training to our staff, who are remotely based in three different time zones and the feedback from the team has been second to none. Thanks, Leyla for your great training and support work and we hope to be working with you again very soon.

George Wilks – Head of Sales
We have a young and dynamic team, graduates and new to sales, who are great with customers but not great at selling. Kennedy Ross sales training changed their view by giving us our own processes, they worked because we helped design it and that meant when we put it into practice it was easy and made sense, improving our sales performance immediately.

Phil Graham – Managing Director
Joel worked with our new business team; he gave them a structure to follow which allowed them to book more appointments and win more business, we achieved our new business goals for Q3 in 3 weeks, that’s how well it works.

Paul Mather – CD
The best sales training I’ve ever received, fun, fast paced and very effective.

Damian Gilbertson – Commercial Director
Kennedy Ross have trained over 100 of our business and operation managers on practical and sales management skills, however it’s Alistaire’s Situational Leadership management training, which stands out for me, especially the part that allows you to communicate to your team, really difficult messages, where previously there was conflict, and get them back on side.

James Wood – MD
Their sales training is systematic, whilst remaining bespoke to us and worked straight away, motivating our team to get out and sell more.

Tim Finlan – Operations Director
Kennedy Ross delivered an extremely professional, engaging and structured approach to the training. The teams have come away with valuable tools and increased confidence, helping them educate and train our salon partners, in administering and selling our luxury toxins and fillers, in a highly competitive industry.

Julie Lowe – Finance Director
Kennedy Ross have worked with us to open further distribution channels such as retail stores. Our key account team work with these partnerships to strengthen our proposition, through delivering strong features and benefits to their customers. This has helped us at a time where we have rebranded and reached out to new markets, all of which are growing in the direction we had hoped. We couldn’t have done this without their support, training and guidance.

John Potter – Managing Director
Kennedy Ross have worked with us to open further distribution channels such as retail stores. Our key account team work with these partnerships to strengthen our proposition, through delivering strong features and benefits to their customers. This has helped us at a time where we have rebranded and reached out to new markets, all of which are growing in the direction we had hoped. We couldn’t have done this without their support, training and guidance.