sales training in cumbria
Industry Specific Sales Training: Why It Doesn’t Work
11th September 2019

Why and how I get to know your business before implementing sales strategies

motivate your sales team

I know that there’s nothing worse than someone coming into your business, enforcing ‘great’ ideas on your team without really knowing your business. When this happens, teams and managers become disengaged with the training, and indeed the trainer, and, these so called great ideas don’t work once you’ve all left the classroom. That’s why with my sales training, I make sure I get to know your business, its goals, your employees and your company dynamic before I implement sales strategies.

In this blog I run through why, and how, I get to know your business before implementing sales strategies and the difference this makes to your sales and results.

Putting your people first

It may sound slightly cliched but people are at the heart of every business. But, for some reason, sales trainers seldom take the time to get to know the people behind the business before carrying out sales training. Therefore, they have no real idea of the type of business styles they’re dealing with and how they can best engineer their sales training course to suit each individual.

With this in mind, before I conduct any sales training I make it a priority to meet with directors, heads of departments, team leaders and sales managers. Here, I can gain an understanding of the role of delegates as well as personal development areas. Consequently, when it comes to the in house training days, I can implement sales strategies and recommendations that truly benefit each individual in the company as well as the business as a whole.

Reviewing Your Sales Methods

It’s all well and good me implementing sales strategies without fully understanding how your business is selling now, what’s going right and where it could improve. During our initial meeting I will endeavour to gain an understanding of your business’ strengths and challenges, sales methodologies and business objectives. This will give me a full picture of your business and help me prepare my recommendations on how I can help drive your business growth.

My Recommendations

After my initial meeting to understand your employees and business as a whole, I will outline my recommendations and proposal for the upcoming, classroom-based sales training. This will give you a clear outline of how my sales training is going to help your business, our joint objectives and how we will measure performance.

As a result of undertaking diagnostic reviews of your business before any training begins, I can deliver a sales training course that is fully catered for your business and accommodates  your business and employee needs. Consequently, your team will be able to successfully implement my sales strategies and continue to use them long after the training has finished. It is for this reason that every business engaging with Kennedy Ross sales training increases their performance by at least 20%.

To find out more about our sales training courses, contact me today. 

Alistaire Jama
Alistaire Jama
Alistaire Jama is the author of Sellology: Simplifying The Science Of Selling. He is also an industry leading sales training consultant at Kennedy Ross where he draws upon years of top level industry experience to help North West businesses improve their sales and revenues.
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